5 ways to build loyalty
Today is the first day of SXSW Interactive and after waiting in line for badges and SWAG; I attended a panel called Try Making Yourself More Interesting. In short, it’s about building community around your online service by tuning into those who matter and taking advantage of smart thinking. Here are a few keys to making your project epic.
Apprentice yourself to good work. Don’t just build something fast; take the time to study the great work of others and build something great of your own.
Focus on details. It’s often the small things that will take service beyond the table stakes and create a truly compelling experience.
Go long. Think about what will happen with your data in the future. Plan for how you might help users migrate to other services when you shut down.
Share. It’s not just about a typical buyer/seller relationship. Make the service beneficial to everyone, especially your users.
Plan for sustainable awesomeness. This is about having a solid content strategy that includes planning, creation, publishing and governance. Ensure that you have a plan to keep the service fresh and interesting in the future.
While this panel was focused on online services, it’s highly relevant to marketing. You should make people aware of what you offer and retain them because you give them something highly valuable. By focusing on delivering compelling experiences, you can create stronger relationships between companies and their brand ambassadors.
Apprentice yourself to good work. Don’t just build something fast; take the time to study the great work of others and build something great of your own.
Focus on details. It’s often the small things that will take service beyond the table stakes and create a truly compelling experience.
Go long. Think about what will happen with your data in the future. Plan for how you might help users migrate to other services when you shut down.
Share. It’s not just about a typical buyer/seller relationship. Make the service beneficial to everyone, especially your users.
Plan for sustainable awesomeness. This is about having a solid content strategy that includes planning, creation, publishing and governance. Ensure that you have a plan to keep the service fresh and interesting in the future.
While this panel was focused on online services, it’s highly relevant to marketing. You should make people aware of what you offer and retain them because you give them something highly valuable. By focusing on delivering compelling experiences, you can create stronger relationships between companies and their brand ambassadors.
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