Field Notes Inside an Integrated Communications Agency

The 2008 Triangle Area Addy Awards were last Friday night and there was something for everyone. Video, interactive, print, branding, advertising and PR people all had opportunities to walk up and grab some crystal awards. And the food was good too.

But to me the best part about the Addys is that you simultaneously participate as an individual, as a company, and as part of the larger creative community. People cheer because they themselves, or their company, or their friends in the larger design community get props for doing good work.

All that love brings a richness to the community. Add to that an open beer and wine bar and you get a fun evening to remember.

PS. McKinney, the areas largest firm didn't participate. While they might feel like they are beyond local competition, they are missing out on an opportuniuty to have fun and connect with their peers. Too bad for them.

Read about the awards in the News and Observer.