Field Notes Inside an Integrated Communications Agency

I had lots of fun at the 2008 Triangle Area Addy Awards in Durham last Friday night. Thanks to all the people that worked to make it a success. But I'd like to offer up some comments to the Ad Club for the 2009 show.

Make it shorter. Three hours is just too long. By the end people were getting bored. And it's not fair to the award winners at the end to have a bored, tired audience.

Give fewer prizes. Limit the number of golds and silvers that you give out. It'll heighten the meaning of each award and make it shorter at the same time.

Limit the number of times that you can enter one project. It's not fun to see the same company win five awards for the same project.