Field Notes Inside an Integrated Communications Agency

When I heard of power outages, I always thought of the weather or maybe a vehicle accident as possible causes. The idea of a rambling raccoon, wandering squirrel, little bird or flyaway balloon causing an entire blackout seemed wacky. But it happens - a lot!

Our client, Eaton, approached us about building a widget for their Web site to track blackouts across the nation. They were logging the blackout data - their causes, duration, people affected, etc. We were tasked with displaying this data in a smart, interactive way, convincing us all that we should be prepared for the unexpected.

Our team did a phenomenal job of working through the various options for displaying the data. The UX designers, designers, strategists and client thought through every tiny detail and circumstance. And the result is powerful (pun intended).

Check it out: Eaton Blackout Tracker