Field Notes Inside an Integrated Communications Agency

Remember when you were 10 and you would write in your sweet Lisa Frank diary every night about the boy you thought was cute in math class. Well imagine that diary, but on the Web so everyone could ready it. Okay maybe take out any embarrassing stuff, blogs can basically be about anything. Everyone from your five year old brother to your 80 year old granny is doing it. A Web platform that allows for posting content, images, links to other sites, videos, etc. oh my. The topics can range from politics to art and the style can range from serious to hmmm...out there.

Some blogs will never be read by anyone other than very nice family members, but some are becoming "it" resources for news on politics, wars, global economy and, most important to me, celebrities. They provide an unbiased sandbox to sculpt and reshape information as you see it. With this freedom comes a caution, you can't always believe what you read.

So as the lines blur, rules will be defined for blogs and something new will emerge in its place. But for this brief moment and in typical blonde fashion, happy belated birthday blogs!