Field Notes Inside an Integrated Communications Agency

I sipped my glass of wine and leaned back in my chair this past Friday night at the 2008 Addys, marveling at the sheer amount of talent floating around in Bay 7 of the American Tobacco Campus. As creative professionals from all over the triangle gathered to celebrate the effort that went into their agency’s work this past year, I reflected on what it means to be a big player in this industry. 

Sure the award ceremony was long and certain individuals had started playing dominos with their awards or sketching out future designs, but I found myself tuned in to one thing in particular.  As each award was called for Capstrat, I observed my fellow Capstratters as our work was displayed on the big screen.  I watched our team’s reactions, realizing that these awards were not about adding another plaque to the trophy case in the lobby.

Silver Award for:
    The Wint’ Before Opening
    Collateral Material, Special Event Card

Silver Award for:
    Winners Circle Animation for GSK Glaxo
    Elements of Advertising, Animation or Special Effects (Video, Film)


Silver Award for:
    Quintiles Transformation
    Elements of Advertising, Special Effects Film or Video


Silver Award for:
    Quitline, Phone Call Away
    Public Service, Print, Magazine

Bronze Award for:
    Quintiles Silver Thread Books
    Collateral Material, Brochure, Campaign