Field Notes Inside an Integrated Communications Agency

Confessions of a Twitter skeptic

Twitter. It's hard to think about pop culture today without it. Everyone from celebrities to grandparents to corporations seems to be logged on, tweeting to their followers. But is that really the case? What about those who've been slow to give in to the hype -- like me?

Most of my Capstrat colleagues have a Twitter account, but I had the feeling most Americans aren't on Twitter. Curious about the truth, I did a quick Google search. Here's what I found.

A poll by Harris Interactive reported that half of Americans (51 percent) do not use Twitter or have a MySpace or Facebook account. Only five percent of Americans polled said they use Twitter.

A survey conducted by Sysomos found that five percent of Twitter users account for 75 percent of all activity. Interestingly, about 85 percent of all users post less than one update per day and 21 percent of users have never posted a tweet.

So maybe Twitterers aren't as active as it seems.

In all honesty, I've shied away from the Twitter bandwagon. I tackled Facebook, but something about Twitter has kept me away. Perhaps it's the concern over tweeting interesting tidbits that people want to read. Or maybe it's the addition of another medium to keep tabs on. Either way, I've been an onlooker to others joining the game, despite their encouragement that I join.

However, that's all changing. In an effort to step out of my comfort zone in 2010, I'm going to give Twitter a test drive. I want to find out what everyone loves about it, first-hand.

I'm off to start tweeting. I'll see you there – @elane0513.

  • Will Thompson 2:05 p.m. Feb 09, 2010

    I couldn't agree more with the above commenter. Twitter is an excellent way for me to keep track of a lot of information in a condensed format!

  • Brian Joyner 3:45 p.m. Feb 08, 2010

    I was in the same boat as you until a few weeks ago. People get the idea that Twitter offers a way to keep up a conversation similar to Facebook. It really doesn't. Or at least I don't think so! What it does allow is for information to be passed along really efficiently. Think of it as the newest edition of a stock or news ticker. I use it to concentrate information... I follow way more people than follow me. Take for example a concert I learned about today (The Arctic Monkeys!). The band posted the concert on their blog, but I learned about it because the venue posted about it through Twitter. If I was forced to learn about it through a blog, word of mouth, or by checking multiple websites, I would have probably missed it. That's the power of Twitter!

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