Creativity, technology, and being a step ahead
One of our most important goals at Capstrat is to be a step ahead. To a senior developer, part of being a step ahead is knowing what the tools are capable of. As we craft a story, some of us are constantly looking forward to how an idea will be built. While limitations of technology may close down some ideas, the capabilities of technology open up new ones. The ideas and the technology often play off each other and drive ideas forward in exciting and new ways.
Adobe, Apple, and the open source community are out there creating tools for this new media landscape. This software allows "creatives" to develop innovative communications. Good tools have been, and always needs to be, a step ahead of the people who are a step ahead. They allow us to be creative, make promises, dream big, innovate, and deliver.
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A few times, I've been surprised by colleagues who have (with a straight face) discussed outsourcing in terms something like this: "I think we should outsource the development work, but keep the creative work in-house."
It's always good to be occasionally reminded that web development is very much a creative process - not a mechanical one - and that just as with painters, sculptors and filmmakers, often the best work comes out of artists just exploring their medium.
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