Field Notes Inside an Integrated Communications Agency

Finally getting around to posting here. The idea of writing or reading a blog daily — or even weekly — had me flummoxed. There’s so much information coming at me from other directions, I can hardly keep up. Why would I want to punish myself even more with the burden of keeping up with multiple blogs?

But then I started thinking of blogs as the equivalent of magazines. I don’t feel compelled to read the vast array of publications out there. I pick and choose what interests me. Some I read regularly, some I just pick up to read one article. And I don’t feel guilty for not reading every magazine on the stand. So why should blogs intimidate me? I can just drop in for what interests me. (And try not to be sucked in for the rest of the day….)

Matter of fact, as a copywriter, I appreciate how blogs simply highlight the primacy of content. It’s the only explanation for an incredible volume of text, often with little formatting and egregious typos. (I love that word. Say it with me: egregious .) It’s the strength of the ideas shared in blogs that give them the power to catch and hold our attention. With the explosion of blogs, it’s clear that people are starved for content that’s authentic and relevant, that sounds like them. They’re not screaming for marketing speak. A cautionary reminder for every other form of communication.