Field Notes Inside an Integrated Communications Agency

After a recent trip to the grocery store, my wife commented how genius the stores are to be selling recycled, reusable bags.

“Huh?” I said. “Smart yes, but genius?”

My wife believes that permanent bags reduce the stores’ cost in buying paper or plastic bags. Okay, I get that. She also believes the shopper has to buy a branded one from each store.

Again,“Huh?”

“I feel uncomfortable taking a Harris Teeter bag into Trader Joe’s. I bought at least one from each store” she says. She went on to say that it’s genius to SELL them, not give them away. Most cost a buck or two, so cheap enough to impulse buy but with enough value to keep– unlike its paper or plastic cousin.