Field Notes Inside an Integrated Communications Agency

My professional life collided with my childhood yesterday when David Carson, the graphic designer known for Ray Gun Magazine and the movie "Helvetica" showed us this Transworld Skateboarding cover that he designed in 1985.

Notice the name of the issue is the "Full Bleed Issue." At the time (age 13) I thought it was some cool reference to skateboarding acidents. It turns out that it became possible for Transworld to make the images stretch to all edges of each page (a full bleed) for the first time. So David named the issue after a graphic design printing technique. And now, after not seeing the magazine for 23 years, I finally get the inside joke. Awesome. My life has come full circle.