Field Notes Inside an Integrated Communications Agency

Greatest Marketing Tactic by One of Our Times Greatest Bands? You judge...

Here is an innovative experiment to stem piracy and recharge enthusiasm for purchasing music by Radiohead. Will it work? Who knows?
  • Greg 4:07 p.m. Oct 04, 2007

    I think there are a couple of variables I did not include in the original post (and are not included in the NY Times piece). One, Radiohead is currently without a record contract, so they can do whatever they want.

    Two, most of this album has already leaked, in fact I am listening to live versions of many of the tracks right now.

    It will be very interesting to see if this will prove successful. I am an avid and longtime fan and have preordered the album for the price I would pay on iTunes, $10.

  • Bob 8:59 p.m. Oct 02, 2007

    Radio Head is the first band to realize the CD is dead and should now be used as a marketing piece rather than a main source of income. They'll make tons of money on this.

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