Field Notes Inside an Integrated Communications Agency

It's All About "Change"

We’ve heard a lot about change lately. In the daily ad bombardment about candidates, cosmetics and pharmaceuticals, the word seems to be overused on every front. Like many baby boomers, I’m not only facing change in my elected leaders and change in my financial portfolio -- I’m also dealing with changes to my diet and exercise plans and changes related to my aging parents. So today, the word “change” doesn’t seem far off and distant to me; it feels like a very active verb working in the here and now. It means in many areas of my life I have to adjust my focus and shift directions. But it also forces me to review my goals and determine how best to move forward.

I’ve learned that much of life is about adapting to change. But I’ve also learned through experience that if I have access to good information and I’m clear about what I want to achieve, I’m better equipped to plan for change instead of just having to react to it. If I can anticipate or initiate the change, I’m in control.

That’s what I like most about my “day job.” Having spent my career working in  government relations, I’m keenly aware of how important is it for companies and organizations to appropriately assess when it’s time to adjust their focus or shift direction. Change may be necessary because of circumstances beyond their control, but it can also be called for when new opportunities present themselves. I like to help clients assess where they are and where they want to go. I like to work with them to plan ahead before a crisis occurs. I like to talk with them about their goals and then strategically look at how best to proactively achieve those goals. I like to bounce ideas and strategies off the great team of professionals in my office. And at the end of the day, I like to feel that we’ve helped clients consider their options and make really good strategic decisions.

In less than two weeks, we’ll be electing a new president and a new governor. We’ll be electing new members of Congress, new legislators and new members of the Council of State. As I sit here today thinking about the upcoming elections, I’m excited about the new opportunities. And I know that regardless of the outcome of the elections, there will be new opportunities for education and outreach. There will be opportunities to pursue new issues and advocate new ideas. As difficult as some of the changes in my life feel right now, I think I’ll try to stay focused on how exciting some of these changes will be beginning on November 5!

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