Field Notes Inside an Integrated Communications Agency

Muting conversations on Twitter and Facebook

I wish I could mute certain conversations on Twitter and Facebook.

I am not a basketball fan. I am not a football fan. I have friends that are complaining about increase in chatter related to Apple products that is bound to continue over the next three days.

There are plenty of things I like to Tweet or write about on Facebook that I am sure no one else cares about.

I am glad I can hide certain things on Facebook - like Farmville updates or updates from certain people BUT I wish I could be a little more specific with what I want to hide. And that my hide/mute button could happen across multiple platforms.

I don't want to hide all activity from someone or unfollow them, I just want to hide the 30-40 tweets that happen during a game I care nothing about. For the Super Bowl, I want to hear the chatter about the commercials but don't care about the football insight.

Is there a service that handles this that I don't know about? You cannot rely on #hashtags. Brizzly allows you to mute all tweets from a user. I believe I can also accomplish this in TweetDeck, by creating creating a "Group" but that is not exactly what I want to do, either. If they are multitasking they might Tweet about something I care about during that time.

(For those of you reading this, I am fully aware that some people may want to mute me from time to time - or even permanently).

Any thoughts?


  • virginia 8 p.m. Jan 28, 2010

    Great conversation, everyone! I can not wait to see where this goes. I need to go patent this now! :)

  • Lilyn 3:34 p.m. Jan 28, 2010

    Cool idea Paul and Ev...I'll handle PR and marketing.

  • Carson 12:05 p.m. Jan 28, 2010

    @ Paul

    Let me know if you need an animation to explain the concept and secure the selling of your tech once it's developed!

  • melissa 9:27 a.m. Jan 28, 2010

    If there was an opt in way to receive messages on certain subjects that would work. So in your profile, you would choose a word, for example 'marketing'. Then when you go to post something, you would have to scroll and select only those who have 'marketing' as their opt in way to receive messages. It's an extra step, but it could work.

  • Angela Connor 7:16 a.m. Jan 28, 2010

    Hi Virginia: It was great to meet you in person at the Media Leaders event on Tuesday. I use Tweetgrid, which was created by a guy right here in Raleigh known as @JazzyChad on Twitter. One thing you can do is create groups of up to 30 people which might also some of what you're seeking. I know there is no complete cure for what ails you here because it ails me too. But, Chad is always open to new ideas and I am emailing him today about this.
    Angela

  • Allison 12:31 p.m. Jan 27, 2010

    Virginia, I totally feel your pain. I would love to be able to filter certain content or keywords. Unfortunately, it means I tend not to pay so much attention to my Marketing Peeps on the weekend because I know they are mostly talking about Football. We can have a live Tweet a thon about Superbowl commercials. :)

    Melissa, you can send DMs to a list or group through GroupTweet, but unfortunately there is no public way. I think it is because anyone can get added to any list without your permission it opens that functionality to a lot of spamming. It does sound like it would be good functionality in Tweetdeck.

  • Paul 12:19 p.m. Jan 27, 2010

    http://www.nltk.org/
    http://code.google.com/p/python-twitter/

    Evan writes the UX & func spec, I'll do the ones and zeroes and Virginia can PM. Once we get bought by (Google|Facebook|Twitter), we can all retire. :)

  • Evan Carroll 12:01 p.m. Jan 27, 2010

    I'm sure this is within the realm of possibility for natural language processing technology by specifying topics you are disinterested in. Or perhaps a Bayesian filter that you can train with a "dislike" button.

    Seriously Paul, you should get on that.

  • Paul 11:56 a.m. Jan 27, 2010

    I have dorked around with that exact idea going back to when my list of RSS feeds got way to big, and I wanted a way to automatically pull out the interesting links form all the fluff.

    I've never really followed through with it - I wonder why no one else has ever built that?

  • melissa 11:49 a.m. Jan 27, 2010

    I am interested in this 'group' option. I've been thinking a lot lately about how i'd like a way to share information only with a Capstrat group. Many times I want to share industry articles, or insights, or merely ask if anyone has an iPhone charger at work that I could borrow, because i'm out of juice.

    I'm limited in what I share on FB because many of my friends and family won't care, like the position you are in. But I enjoy when people post links to something that has value to me.

    I like where you are going with this. I'd like to see something happen. And seriously, does anyone have a charger I can borrow?

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