Field Notes Inside an Integrated Communications Agency

Porkchops and Web Producing: Two of a Kind

Project management is defined as "the discipline of organizing and managing resources in such a way that the project is completed within defined scope, quality, time and cost constraints."  I know, I know.  Sounds about as dry as your weird aunt’s pork chops, right?  That’s what I thought too.  Until I came to Capstrat and was thrown into the chronically evolving world of interactive and web producing.

Throughout my first two months as a web producer, you could probably find me, at any given moment, whispering a quick thank you to the Wikipedia gods.  By the time two months had passed, I probably accounted for 10% of Wikipedia’s hits, before I even understood the power of web analytics!  With a constant slew of words like JavaScript, Meta Tag, and "wizzywig" fluttering around the media bar and being tossed around pods without hesitation, you might find yourself seeking counsel as well!  Yes, I said "wizzywig."  Turns out, rather than the obscured, mythological creatures I had been imagining, WYSIWYG (what you see is what you get) is actually a program which will create html for you.

I’ve learned now that similar to a WYSIWYG, so many things in the interactive world are about making difficult things look easy!  However, I’m discovering more and more everyday that being in the thick of things and working with a diverse team to make things happen is what being a web producer is all about.  Who needs easy when you’ve got a challenge and the strategic resources to make it happen?

Besides, when you grab a cold beer and put hot sauce on your crazy aunt’s pork chops; they’re actually pretty darn good, now aren’t they?