Field Notes Inside an Integrated Communications Agency

Redesign of Everyday Things: Evite

For Easter, we hosted family and friends at our house for lunch. Typically, we do it pot luck style everyone bringing a dish or two. This year, I decided to do an evite to coordinate the responses and who's bringing who and what.

I logged into Evite, picked an "easter-like" invitation template, entered my info, added my guests, made of list of items for them to select to bring with their RSVP and sent the invitations. To my disappointment, no one signed up to bring food and 3 people called me to ask me what time to come saying they couldn't find it on the invitation (even though it was there). I went back to the invite to see what the problem was. Here's what I found:

eVite Details

1) Poor Readability: Font color with event details too closely matched the background making the time of lunch nearly impossible to read. (The result, the individual bringing our ham arrived 45 minutes late!!!)

eVITE RSVP

2)Improper grouping and ordering of response fields: "Please select something to bring" was below the "Will you attend" and comment fields (which is what people were expecting to do as part of their RSVP). The placement after ancillary "feature" fields like "I'm interested in carpooling" and "Email me when Guests Reply" makes the field even easier to miss.

3) Necessary fields not required: Since "Please select something to bring" wasn't required, when people didn't see it there was no prompt to remind them.

Here's a wireframe for my redesign of the invitation.Wireframe of Evite

It features:

  • Improved color contrast
  • Re organized response fields (response and attendee acount fields related together)
  • Inclusion of instructions in message body
  • Addition of "add to ical" functionality
  • Decreased emphasis in non essential "new" functionality.
  • "Date" and "time" specific labels instead of generic "when" label
  • Anson 9:06 a.m. Mar 28, 2008

    I have to totally agree with Rebekah. I use evite frequently and have also had major problems with the ordering of their features. People RSVP and then skip over all the "stock" questions below it. However if you add an important question you want answered it goes in that space that is so easily skipped over!

    The re-design she suggests would work great. Will you attend, how many people, THEN what will you bring and comments last. This would ensure people would answer all the important questions first.

    Sadly evite is still the best program of its kind out there, so despite the design flaws I have to stick with it. Perhaps and email to the designers is in order?

  • Melissa 3:59 p.m. Mar 27, 2008

    I love themed party's and gatherings, and along with that comes the need to use corresponding invitations (even if its completely unnecessary). While my husband is mildly amused by this, he is a computer guy and is not amused by the fact that evite has such poor web applications. And if you look for anything better, you won't find it. I have given up on the evite, and now we send invitations using google calendar. No fancy lamo fonts or pictures, but we found that people respond!

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