Field Notes Inside an Integrated Communications Agency

I was privileged to spend yesterday hearing bold predictions and cautious expectations from communications leaders at top companies like Pepsi, IBM, Wal-Mart and J&J as well as top agencies (including Capstrat) at PRWeek's NEXT Conference.

Everyone acknowledged they don't really know what's coming next, but the excitement about the dynamic nature of our industry is a great antidote to the doom and gloom on the front pages of the business section. Our industry is looking ahead to how organizations can do a better job of engaging the audiences that matter most to their success. And, we seem to be embracing the possibility that digital media can help us better measure our value.

There were many nuggets of truth and anecdotes that caught my attention. But one stuck with me. Bill Persky, a screenwriter who has worked on timeless programs like the Dick Van Dyke Show, That Girl, Kate & Allie, said, "The time to think has been replaced by the ability to reach someone quickly." I see evidence of that everyday. I love moving fast to adapt to what's next, but I’m resolved to take more time for the lost of art of thinking.

P.S. How will digital media rewrite the future of communications? Capstrat is co-sponsoring PRWeek's NEXT Conference where CEO Ken Eudy plays a leading role. Find out more.