Field Notes Inside an Integrated Communications Agency

Today is about making our world work better. It's the fourth year that the Usability Professionals Association has celebrated the second Thursday of November as World Usability Day.  The event was created to bring attention to usability and its importance in a technology-driven society.  Many local events are scheduled around the world today, including one here in RTP. This year the focus of the event is transportation and the UPA is sponsoring the Global Transport Challenge.  The goal is to encourage individuals to measure, monitor and minimize the carbon footprint of their travel.  While it might be a stretch, it's a great idea to talk about usability and sustainability in the same conversation.

To learn more about World Usability Day, visit the primary site at www.worldusabilityday.org or check out our local event at www.triupa.org.