Field Notes Inside an Integrated Communications Agency

There is some big news coming out of this weeks Consumer Electronics Show: 3D television from Sony!

The possibilities include: 
3D gaming (on your existing PS3 with just a firm ware update)
3D movies (starting now with "Cloudy with a chance of meatballs") 
3D sports (once they can convince the NCAA, NFL, NBA et al. to shoot with 3D capable equipment) 

WOW. Can you imagine Duke beating Carolina in 3D this spring? Oh wait, it doesn't all come out until this summer, so I'm getting ahead of myself. 

Of course, to view any of this 3D entertainment, you will need a new Sony 3D capable HDTV. For gaming, all your PS3 needs is a firmware upgrade. For movies, you'll need to acquire a 3D capable blue ray player and some 3D authored blue ray discs. 

My safe bet is that 3D at home will take forever to become commonplace. I would look at the slow adoption rate of HD over the last 7 years and multiply that by 10. I'm also willing to bet that one group of traditionally early adopters, the gamers, will jump at the opportunity to see heads exploding in their favorite 3D first-person shooter. 

However, danger looms on the horizon... Sony has stated that "other 3D compatible products such as “VAIO” and digital still camera product will also be introduced in 2010 and will facilitate the 3D experience at home." Does this means that consumers will be able to shoot and edit their own 3D content?! What's next, the 3D flip camera?!

Oh dear, this just got ugly, really ugly. Have any of your friends forced you to watch their shaky home movies on their HDTV? Now just imaging this experience in 3D. BLARRRRRGGGFFFFFFFFF!!!!!


http://www.sony.net/united/3D/#vision/message/