Field Notes Inside an Integrated Communications Agency

AIGA Raleigh is conducting a unique poster contest called ReThink. They asked the NC and SC design community to: 

Believe creative professionals can make a difference.

Believe individual small steps have a huge impact toward sustainability.

Conceive an idea promoting everyday practices with direct, sustainable results to preserve resources.

Create adigital poster inspiring Carolinians to protect the environment by making sustainable decisions in their everyday lives.

The Capstrat creative team hit the collabratory and came up with interesting results.

1. Wear your clothes more than once.
Copy: Save energy and water by wearing clothes more than once between washings.*
*Unless you’re a smelly lady or dude. Remember Sunday is not pants day.

      Conceived, designed and mostly written by Brandon with a little help from Lindsey.

2. Bathe less.
Copy: The average shower uses two and a half gallons per minute and lasts nine minutes. Less is best.
Conceived, designed and written by Todd and Shane. Grossed out by Scott.

3. Wasting water is sad.
Copy: Don’t run water continuously while you brush your teeth, wash your dog or rinse your dishes. That’s a waste and that’s sad.
Conceived, designed and written by Todd with input from Scott and Shane.

4. Essequam videri* (NC State Motto: To be rather than to seem)
Copy: Green is not a fad. It’s a way of life. Take action.
Conceived and designed by Shane. Written by Matheson.

5. A piece of paper is not unlike your brain. Use both sides.
Conceived by Scott, designed by Scott and Katie, written by Scott.

6. 12 Quadrillion.
Copy: 12 Quadrillion BTUs are saved annually in the US by proper insulation. Be green. Save some green. Add insulation.
Conceived and designed by Chad, written by Matheson.

7. Flush only when absolutely necessary.
Copy: A family of four flushes away about 100 gallons of water per day. Double that if your toilet is older than 1982. Remember, if it’s yellow let it mellow. If it’s brown flush it brown. It’s probably a good idea to only do this at home.
Conceived by Todd and Shane, designed by Todd, written by Elizabeth’s little boys.