Field Notes Inside an Integrated Communications Agency

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  • Give me a clue.

    Often I preach about how amazing Apple's OSX was when it was released (OSX is Apple's operating system, first released back in 2001). Back then I was used to working on a PC based Media 100 844X and boy did I have some headaches. I also like to talk about how Final Cut Pro effectively destroyed Media 100 and took a huge bite out of the Avid post-production market (Final Cut Pro is Apple's $1000 video editing powerhouse). I am traditionally a strong advocate for the company, because they have improved my quality of life.

    However, I found the error message below so hilarious that I felt it must be shared with the world. I was working in Final Cut one day when it appeared seemingly for no reason. To this day I wonder, "What happened?"

    While working in Final Cut one day I recieved this message