Field Notes Inside an Integrated Communications Agency

Augmented reality, or the combination of virtual reality and live footage, is on the cutting edge of interactive experiences today. At SXSW John and I attended a panel that discussed the emerging trends in mobile technology. While AR was once confined to the desktop computer with a connected camera, today's mobile phone technology has placed the capability right in our pockets.

Here is an example of an augmented reality pet on an iPhone. Notice how the user is able to interact with the pet by touching the iPhone screen.

You might be thinking that this technology is only for play, but check out this example of using the iPhone's built-in GPS receiver for navigation. While the video is a bit unclear, notice the navigation path overlaid on the current image of the road ahead.

Other applications of this technology include everything from tactical military devices to advertising. Have any ideas for how this might be used for clients? Add a comment and let’s talk.