Field Notes Inside an Integrated Communications Agency

I wish I could mute certain conversations on Twitter and Facebook.

I am not a basketball fan. I am not a football fan. I have friends that are complaining about increase in chatter related to Apple products that is bound to continue over the next three days.

There are plenty of things I like to Tweet or write about on Facebook that I am sure no one else cares about.

I am glad I can hide certain things on Facebook - like Farmville updates or updates from certain people BUT I wish I could be a little more specific with what I want to hide. And that my hide/mute button could happen across multiple platforms.

I don't want to hide all activity from someone or unfollow them, I just want to hide the 30-40 tweets that happen during a game I care nothing about. For the Super Bowl, I want to hear the chatter about the commercials but don't care about the football insight.

Is there a service that handles this that I don't know about? You cannot rely on #hashtags. Brizzly allows you to mute all tweets from a user. I believe I can also accomplish this in TweetDeck, by creating creating a "Group" but that is not exactly what I want to do, either. If they are multitasking they might Tweet about something I care about during that time.

(For those of you reading this, I am fully aware that some people may want to mute me from time to time - or even permanently).

Any thoughts?

Every year Capstrat goes to see the Durham Bulls. Everyone loves visiting the new ballpark and thinking about the famous movie Bull Durham, based on the Durham Bulls. The movie stars Kevin Costner, Susan Sarandon and Tim Robbins. Susan Sarandon and Tim Robbins fell in love during the filming of the movie. Therefore, the Durham Bulls are responsible for starting their 20-year relationship.

No one falls in love when we attend Durham Bulls games, but we always have a great time. Todd, Wool E Bull and I had the most fun. Can't you tell?