Field Notes Inside an Integrated Communications Agency

After months of long and hard work, Eaton (a power management company) launched www.youpowerthrough.com. The Web site is one of many pieces that we have been building to create a diverse campaign speaking to end-users (clients) and resellers (sales).

The grandeur of this launch is the magnitude of knowledge gathered, learned and regurgitated into innovative and fresh collateral, all in a short few months. Trade shows table clothes, t-shirts, banner ads, print ads and emails are a few of the pieces we have launched. Its amazing to see how quickly folks here got over the learning curve and became experts on really foreign subject matter. However, we did have some help from some our office heroes, Donna and Rob, who loaned their server expertise. And in Rob’s case, his stunning good looks for a few print ads.

Our goal when creating the site was to construct a memorable and different brand experience that focuses on Eaton’s unique and witty brand personality. By creating an easy-to-navigate web experience, it allows users to power through the content. We wanted to ensure that users got what they needed to take the next step without getting lost in the details. We also included a strong call to action that will encourage users to request more information or sign-up to become a reseller.

Congrats to the Eaton Team!

When I heard of power outages, I always thought of the weather or maybe a vehicle accident as possible causes. The idea of a rambling raccoon, wandering squirrel, little bird or flyaway balloon causing an entire blackout seemed wacky. But it happens - a lot!

Our client, Eaton, approached us about building a widget for their Web site to track blackouts across the nation. They were logging the blackout data - their causes, duration, people affected, etc. We were tasked with displaying this data in a smart, interactive way, convincing us all that we should be prepared for the unexpected.

Our team did a phenomenal job of working through the various options for displaying the data. The UX designers, designers, strategists and client thought through every tiny detail and circumstance. And the result is powerful (pun intended).

Check it out: Eaton Blackout Tracker