Field Notes Inside an Integrated Communications Agency

When people asked me what a “user experience” designer does, I usually gave them the following answer: “I try to make software easier to use.” Simple and approachable, and without the arm-waving, chest-puffing that we UXDs sometimes use to justify what we do.

After reevaluating that canned response, I realize I was wrong.

As a UX designer, what I’m really after is trying to make software more pleasurable, which is not the same as easier. Pleasure is larger than that, and includes wonder, exploration and serendipity. Sometimes, easier isn’t always better.

Case in point, I like espresso. Scratch that–I have a real problem with it, in the way that addictions can creep into and start to change a person’s life. I’ve invested in $200+ coffee grinders. I go out of my way to buy beans in small batches from people who roast it that day. I adapt my grind for humidity and time my doppios to hit the 25-27 second mark. I’ve measured my tamp pressure to 30lbs using a bathroom scale. I’ll probably start roasting at home unless someone stops this sordid affair.

For god’s sake, I’ve watched YouTube videos showing shots pulled through naked, bottomless portafilters.

Making espresso is not for the impatient or half-hearted. If you want to make it yourself, you’ve got to fully commit. No espresso-head, I argue, would consider pulling a good shot an easy task. All the elements have to be in place. Anything awry–old beans, bad water, weak tamping, too fine or too coarse grind–can lead to swill. I know because I’ve choked it down, and still do so frequently.

But I’m learning.

I love the process simply because it is not easy. Actually, it’s the opposite. It’s a wonderful challenge, with a delicious reward. The learning curve is part of the fun, in a way that mastery of an art should be. If easy was what I was after, I’d head down to the local indie coffeehouse and plunk down my 2 bucks.* Further, if I was conducting a usability test on the process, I’d have to conclude that it completely fails. But that disregards the other intangibles, such as the thrill of mastery.

So, to say that “user experience” is always about making things easier isn’t the whole story. User efficiency is definitely a factor, but not singularly so. Delight and engagement–often the byproducts of ease of use–are higher objectives to work toward. It all depends upon the context; ease of use is simply one factor to consider.

* This is hypothetical. I haven’t found a place nearby that does a decent job of espresso. I won’t name names, but let’s just say that I’m underwhelmed with what I’ve received at the ITB Raleigh coffeehouses.