Field Notes Inside an Integrated Communications Agency

When the gang here at Capstrat set out to brainstorm some ideas for SXSW 2009, we talked about what "digital will" service might look like. We decided that the basic model would allow a user to write e-mail messages and they would be sent on their behalf posthumously. The user would be prompted to check in from time to time to keep the messages from being sent. It's like having a jet ski engine stop when you fall off or stopping a train if the operator isn't touching the controls. It's called a dead man's switch.

www.deadmansswitch.net went into beta in late July with a service that does just this. From their site:

This is how this works. You write a few e-mails, and choose the recipients. These emails are encrypted with military-grade algorithms, so you can be sure that no-one except the intended recipient will ever read them. Your switch will email you every so often, asking you to show that you are fine by clicking a link. If something were to... happen... to you, your switch would then send the emails you wrote to the recipients you specified. Sort of an "electronic will," one could say.

The concept here isn't new. People have been writing wills and leaving behind letters for centuries, but now we have an online equivalent. I'm not sure how I feel about having a web server send an e-mail asking if I am alive, but the service is designed to give you several chances to verify your continued existence. I also think these guys deserve the award for the most morbid user welcome message on the Internet:

The last time you showed signs of life before today was on Friday, September 19, 2008. Now you can write a new email, or see the ones you have already written:

Of course, the terms of service state that "it comes without any warranty, neither express nor implied (even the actual sending of the messages is not guaranteed, but we'll do our best)."

What do you think about this? Is it something worth using or too morbid to think about?

Last week Capstrat's John Romano asked a few questions about the digital afterlife .  I set out to investigate what might happen to my online identity if I were to pass away.

Here's what a few online services say about the deceased in their terms of service.

Facebook

"When we are notified that a user has died, we will generally, but are not obligated to, keep the user's account active under a special memorialized status for a period of time determined by us to allow other users to post and view comments."

Yahoo (Flickr)

"No Right of Survivorship and Non-Transferability. You agree that your Yahoo! account is non-transferable and any rights to your Yahoo! ID or contents within your account terminate upon your death. Upon receipt of a copy of a death certificate, your account may be terminated and all contents therein permanently deleted."

MySpace

MySpace does not have an official policy in their terms of service, but I found the following in a CBS News article. "MySpace said in a statement it handles deceased members' pages on a "case-by-case basis" and does not "allow anyone to assume control of a deceased user's profile." Profiles can be deleted if that's requested by family members."

Twitter, LinkedIn, Google, Brightkite, ClaimID, del.icio.us and Pownce don't seem to have anything formal in their terms.  So, in short, they aren't obligated to do anything.  My digital identity might live on, or it might not.  What is it going to take to bring this issue to the forefront and force the proprietors of the social web to address it?  I suppose only time will tell.