Field Notes Inside an Integrated Communications Agency

flow

  • Grid systems: Content's most loyal friend?

    First of all, let me just take a quick time-out to say, 'thank you grid systems, for taking the guesswork out of layering content.'  What feels better than measuring your page layout by columns and aligning elements per grid column?  Not only do grid systems feel responsible, they allow the user to subconsciously 'get' the flow, priority and layout of your Web page's content without having to think hard about it.

    Yes, it's true, the thought of using a consistent set of proportions throughout a Web design makes me happy.  But then again, so do detailed 'to do' lists, post-its stuck at 90 degree angles and labeled project folders.

    Calling all designers out there in the ether, here's a question for you.  In concentrating on the benefits of grid systems for organizing content, I'm also implying that the design elements on a page layout can both shine through and act independently of the grid system.  What role do grid systems play in your creativity and designer's spirit?  Do grids limit the freedom of your visual design concepts, creating yet one more box for you to step out of?  Or do they, for you too, seem to be content's most loyal friend?