Field Notes Inside an Integrated Communications Agency

I am not a basketball fan. I am not a football fan. I have friends that are complaining about increase in chatter related to Apple products that is bound to continue over the next three days.

There are plenty of things I like to Tweet or write about on Facebook that I am sure no one else cares about.

I am glad I can hide certain things on Facebook - like Farmville updates or updates from certain people BUT I wish I could be a little more specific with what I want to hide. And that my hide/mute button could happen across multiple platforms.

I don't want to hide all activity from someone or unfollow them, I just want to hide the 30-40 tweets that happen during a game I care nothing about. For the Super Bowl, I want to hear the chatter about the commercials but don't care about the football insight.

Is there a service that handles this that I don't know about? You cannot rely on #hashtags. Brizzly allows you to mute all tweets from a user. I believe I can also accomplish this in TweetDeck, by creating creating a "Group" but that is not exactly what I want to do, either. If they are multitasking they might Tweet about something I care about during that time.

(For those of you reading this, I am fully aware that some people may want to mute me from time to time - or even permanently).

Any thoughts?