Field Notes Inside an Integrated Communications Agency

I think a big challenge in trying to communicate precisely what an integrated communications firm like ours can do for our clients is helping our clients and prospects see themselves in a different light. I know, I know, its not really about who we are as an agency. Its far more important that we adapt to our clients communications challenges and craft solutions or stories that work. I had an idea about how this can be done in a light-hearted, fun and informative way.  

Produce a fun and engaging online video game of Capstrat working for clients. People who believe we may be the right communications partner come to the Capstrat site, click on "game" sign in- or not sign in, get a brief on one of a handful of projects that we make up yet are characteristic of our skills and industry concentrations. Think Sims for an integrated communications agency.

They then try to solve unique communications problems using combinations of Positioning, Branding, PR, Public Affairs, Government Relations, Web, Dynamic  Media, Social Media, Viral and Design. Each game session is successive. You win points and go on to lead the score. Every few weeks we add another scenario and the high score gets something neat like a new iPod.

Here is a scenario: "Welcome, Sandy. Your objective is to boost the national rating of the local university's school of medicine. You have 5 years to make a difference but only 6 months to demonstrate initial progress. How do you plan to start?" A) Positioning B) Media Blitz C) Press Release(s) D) Rebranding E) Bottle of Whiskey

Essentially it is a model of our office and an integrated working methodology. It is an interactive means to show our next generation clients what we can do and why they ought to choose us. It could also integrate examples of a lot of our work including creative, interactive, dynamic media, media buying, advertising, our awards, our space, our strategic and articulate staff and our superb ideas well executed.

Think this could fly?