Field Notes Inside an Integrated Communications Agency

1) A Generalist understands, and is comfortable with his limitations.

2) A Generalist understands that expertise is not about knowing everything, but rather, having the confidence and patience to figure it out.

3) When a Generalist feels his limitations, and is not confident he can work it out on his own, the Generalist knows there is ALWAYS some wacko Specialist out there who's spent way too much time on it, who can't wait to tell you all about it.