Field Notes Inside an Integrated Communications Agency

‘Tis that time of year. Every holiday season, companies send out messages of peace and goodwill to their clients and customers. As a newbie at Capstrat, I was pleased to discover that we don’t just spout warm fuzzy wishes about holiday cheer. We back our warm fuzzies with cold hard cash.

This year Capstrat clients will receive a “give certificate” worth a monetary donation to a charity of their choice. We selected our six nonprofit groups from local, national and international organizations as well as different categories (i.e., children, poverty, disaster relief, animals, etc.). In this way, people can personalize their giving. Capstrat is donating the cash but our clients and friends decide who will receive it.  

When I joined Capstrat six months ago, I found out very quickly that mine was a generous company. Welcoming me on my first day of work was a 1lb. bag of peanut butter M&Ms (my favorite) sitting in the middle of my desk. A small thoughtful gesture that was only an introduction to the spirit of giving that lives here.

Employees aren’t the only beneficiaries of Capstrat’s generous nature.  From clients to causes to our community, Capstrat heeds the old proverb, “It’s more blessed to give than to receive.”  

But there is another wise saying that applies to the Capstrat principle of giving: “You reap what you sow.” It just makes good business sense to invest time and resources into our employees, our community and our society at large. Being a responsible corporate citizen means fostering growth, advancement and prosperity. And generosity is a proven way to achieve those goals. Plus, it just feels good.