Field Notes Inside an Integrated Communications Agency

I'd like to share something we learned last week in our "Say Hello to HTML" class taught by the web wizard himself, John Romano. Naming HTML files appropriately is just a little something that can help out in a big way. So when you're naming your files and your folders, remember these key things.

• No spaces, punctuation or special characters.
• No periods. This helps prevent broken links.
• No underscores, use hyphens instead. Google will identify separate keywords between hyphens.
• Use all lower case, people are less likely to make typos.
• No fancy naming conventions, use direct labels that reflect the content. This will help everyone identify a file's content before even opening it. Also, Google likes having a file name that is related to the content.
• Remember: save your files as close to the root directory/index as is feasible. The farther away your files live, the less visibility they get.

If you do all of this, not only are you making our developer's lives a little easier, you'll get a little Google love to boot.