Field Notes Inside an Integrated Communications Agency

The ‘Canes came out with their new alternate jerseys yesterday. They held a press conference for the big roll-out on center ice. All black and not even a real hurricane warning logo on the front – but the symbol for a tropical storm. I’m certainly not rushing out for milk, bread, ice and beer.

Their explanation? ‘The symbol is what’s displayed when a possible hurricane is 36 hours from hitting shore.’ I smell that we’re about 36 hours away from Jim Rutherford taking his team somewhere that stays nice and cold year-round.