Field Notes Inside an Integrated Communications Agency

Yesterday I rashly commented that the Google Chrome browser was going to be like medicine's Central Line stuck into all of us feeding us, keeping us alive.

I was being overly dramatic. It was really fun. I still believe it is worth thinking about. 

Today, is about the OS being replaced. Yep, Google Chrome is tacitly poking at Windows by siloing processes through the browser, somewhat akin to how your OS processes mail, spreadsheets, FireFox and your IM thingy all at the same time. However, it hit me like a ton of bricks. It will take a lot more to replace the OS. "Don't I need an OS to run Chrome?" Until Chrome is able to boot up my MacBook Pro or Lenovo ThinkPad, I will still need OSX or Windows.