Field Notes Inside an Integrated Communications Agency

Three generations have now been using computers most of their lives. We have been busy collecting digital photos, music, and movies. Recently, we have begun uploading our digital assets to the Web and sharing them with each other.

We have also been busy expressing and describing our thoughts using blogs and online profiles. As of late we have begun connecting these profiles to one another, creating a complex landscape of online social networks. When we look at how fast things are changing we see that much of this innovation has happened in just the last 5 years.

Now imagine leading a quality digital life for 50 more years. What will happen when you die? What will become of your online accounts? Your data? What do people pass on to their heirs? Can your survivors box up your digital life and archive it? Or will the data be lost without people to tend it?

Or will the data live on forever? Can our digital self image achieve immortality?

A whole industry will be born to answer these questions and satisfy a desire that has existed since the beginning of time - the desire for immortality. We all can't have a terra cotta army in our tomb, or a great pyramid above us. But for a fist full of dollars we will be able to maintain our digital footprint for all time. Just you wait and see.

Working at an agency can sometimes be hard on your diet. We frequently get food treats as motivators and are always looking for ways to take a break and eat some sugar. In fact, that same day we called out Chief Creative Officer and asked him to stop by Whole Foods and buy a cake on his way back from a meeting. He is a super busy executive and he did it. We loved every bite.

Despite this demand for cake, we have turned over a healthier leaf at Capstrat. A few years ago we had chocolate every day of the week. Our health premiums went up, and now we only have it on Fridays. Last year, we made some even bigger changes. We introduced fitness clubs to help us stay active. We now have yoga at the office every Friday, a walking club, a running club and a biking club. We also evaluated our lunch menus and make a more concerted effort to bring in healthier lunches. We still have pizza. We still have cake. We just don't have it every day (or at least we try not to).