Field Notes Inside an Integrated Communications Agency

And PC stands for Poor Creativity. According to Mindset Media, MAC users are a lot like the MAC guy from the infinitely clever MAC vs. PC campaign. They surveyed over 7,000 people and found that MAC users are more open-minded, have a bit of a superiority complex and tend to be more liberal.

While they found several strong similarities among MAC users, they didn’t find many cohesive qualities among the people who use PCs. This makes sense seeing as the percentage of people who own a MAC is negligible compared to the number of PC owners. However there was one interesting thing PC users seemed to have in common.

"The one area where PC users did stand out as statistically different was in creativity -- low creativity, that is. Mindset Media found they tend to be realists who are emotionally steady and work well with what they're given."

Hmmmm…. As a MAC user, that makes me proud. Does that mean I have a superiority complex? Probably, but I’m open-minded about that.

More about the MAC persona: