Field Notes Inside an Integrated Communications Agency

Not only was SXSW09 an educational experience, it was also an exercise in team building.  No team is as close as the one who plays together.  Naturally, when we showed up at the Interactive Closing Party, hosted by our good friends at Media Temple, the Capstratters couldn't resist a challenge from an on-site mechanical bull. When in Texas, do as the Texans do, right?  Here's how it all went down.

Todd Moy makes the following statement:"I'll get on that bull if someone else does."  Enough said.  Laura signs a waiver, grabs a glove and saddles up first for the Capstrat team.

Todd's up next.  Yes this is actually Todd Moy on a mechanical bull.  Enjoy this, you might never get to see it again.

There goes Evan, our official time keeper.

And John, our winner...at 44 seconds!

Virginia our fearless leader, never one to back down from a challenge, finishes up the night strong.

After all that hard work, we finished things off with mmmpanadas out of a truck.  I'm so excited I think I'm waving mine at Evan. It was truly an authentic night out in Austin and a great way to end our SXSW09 experience.