Field Notes Inside an Integrated Communications Agency

Working at an agency can sometimes be hard on your diet. We frequently get food treats as motivators and are always looking for ways to take a break and eat some sugar. In fact, that same day we called out Chief Creative Officer and asked him to stop by Whole Foods and buy a cake on his way back from a meeting. He is a super busy executive and he did it. We loved every bite.

Despite this demand for cake, we have turned over a healthier leaf at Capstrat. A few years ago we had chocolate every day of the week. Our health premiums went up, and now we only have it on Fridays. Last year, we made some even bigger changes. We introduced fitness clubs to help us stay active. We now have yoga at the office every Friday, a walking club, a running club and a biking club. We also evaluated our lunch menus and make a more concerted effort to bring in healthier lunches. We still have pizza. We still have cake. We just don't have it every day (or at least we try not to).