Field Notes Inside an Integrated Communications Agency

I recently picked up a copy of Designing the Moment a new book on Web interface design by Robert Hoekman.  When I flipped through the book for the first time, I found this listed in the acknowledgments:

A portion of my royalties from Designing the Moment will go towards offsetting the carbon footprint of the book's printing process, so you can enjoy the comforts of the printed word without worrying about damage to the environment.

Before even reading the first page of the book's content, I am impressed by the author's attention to detail as evidenced by this message.  I think that Robert Hoekman deserves significant credit for understanding the environmental impact of his book.  Moreover, I think he should be praised for cutting into his own profits to do something about it.

This is is a significant accomplishment for the publishing industry and it sets the bar for other authors and publishers.  Does anybody know of any others who have taken similar steps?

I look forward to reading the book and I'll report back about his thoughts on interface design.