Field Notes Inside an Integrated Communications Agency

Over the last couple of months, Facebook users were given the option to 'test drive' the new Facebook, with the safety net that a switch back to the old version was just a swift mouse click away.  I took the bait and tried the new version in August, only to switch back to my 'safe place' five minutes later.

Tonight I had the slightly jolting experience of logging onto Facebook and seeing that I was now forced to use the 'new' Facebook, whether I liked it or not.  To make sure I wasn't dreaming, I re-typed www.facebook.com in my browser and was promptly redirected to www.new.facebook.com. Yikes, get a sister a crash helmet.

Apparently, Facebook has been doing some user experience research over the last several months, which I have to applaud.  Looks like this new, clean design layout with tabbed content won out.  As for me?  Maybe it'll grow on me but the verdict's still out on Facebook's new Facelift.