Field Notes Inside an Integrated Communications Agency

There is so much going on here at Flash Forward San Francisco. I'm running off to the Adobe Keynote to kick off day two, but I thought I'd share a warm fuzzy first impression before I go.

The organizers and sponsors of Flash Forward have worked in concert with city officials to make this year's conference greener than ever.

Bins have been put out to separate not only recyclables, but organics as well. These compost bins are picked up by the city, as part of their public composting program. Brilliant!

You won't find a plastic water bottle anywhere. Organizers have provided attendees with reusable, post-consumer water bottles. Water stations have been placed around the venue for easy refilling.

The public really seems to care about their city as a collective here. It's infectious.