Field Notes Inside an Integrated Communications Agency

The OGG hit us with Neologism. That's a new fangled word constructed from the mash up of two words. For instance internet etiquette turns into "netiquette." Ronald Reagan's economic policy became "Reaganomics." You get the idea.

Neologisms occur more often in cultures where language rapidly changes and pop culture thrives. I illustrated slack academics to yield "slackademics." Hey, I went to art school. I get this meaning.