Field Notes Inside an Integrated Communications Agency

Yes, I said a million! And yes, I'm that enthusiastic about my latest project -a campaign Web site for Blue Cross Blue Shield of NC's Million Step March.

As of today, you can join the march at www.betterhealthnc.com. BCBSNC is encouraging North Carolinians to be physically active while their march team walks across the state - literally. Even more, you can join the Million Step Challenge online and track the number of steps you take throughout the campaign. There's even a nifty counter on the site to track the number of steps we take collectively, as a state.

I, for one, am proud to have worked on a project that will touch so many people in such a positive way. In fact, I may even get up and walk around the building right now!

Thanks to my teammates who made this site possible. And thanks to my client for enabling me to do work that matters.

One of our most important goals at Capstrat is to be a step ahead. To a senior developer, part of being a step ahead is knowing what the tools are capable of. As we craft a story, some of us are constantly looking forward to how an idea will be built. While limitations of technology may close down some ideas, the capabilities of technology open up new ones. The ideas and the technology often play off each other and drive ideas forward in exciting and new ways.

Adobe, Apple, and the open source community are out there creating tools for this new media landscape. This software allows "creatives" to develop innovative communications. Good tools have been, and always needs to be, a step ahead of the people who are a step ahead. They allow us to be creative, make promises, dream big, innovate, and deliver.