Field Notes Inside an Integrated Communications Agency

Here's my top 10 list of this year's crop of Superbowl ads. I have to say, better this year over last.

1. Doritos: Snowglobe
2. Teleflora: Talking Flowers
3. Cash4Gold.com: Heeere's Money
4. CareerBuilder.com: Tips
5. Monster: Need a new job?
6. CareerBuilder.com: Tips
7. NBC: LMAO
8. Cars.com: David Abernathy
9. Doritos: Power of the Crunch
10. Pepsi Max: I'm Good

Honorable Mention:

• Castrol Oil: Edge Monkeys
• Audi: Chase
• Pepsi: Pepsuber
• Denny's: Thugs
• Bridgestone: Hot Item
• NFL: Super Ad, Usama Young

Production Value Mention:

• Coke: Heist
• GE: Scarecrow
• Coke Classic: Avatar

There are some notable absences from this year's crop - namely, beer ads in general. And aside from the fantastically-slick 'Heist' ad, Coke let me down. That rip-off of the famous Joe Green ad was decidedly underwhelming. Cheesy award would have to go to NBC's cringe-inducing series of [WATCH THE NEW SEASON WATCH IT WATCH IT WATCH IT] Heroes plugs.