Field Notes Inside an Integrated Communications Agency

Growing up in a bilingual home with German parents has had many advantages. As a child, it meant that my sister and I did not have to come up with a secret language when speaking to each other in public. In high school, it meant that I could skip over the introductory level German classes and breeze through levels 2, 3 and 4. For my first job out of college, it meant that I could jump right into an account and manage the client relationship with a German vendor for a tradeshow in Frankfurt.

Today, it means something different. I need to put my German heritage expertise to the test and select the perfect assortment of beers for a meeting with a German customer. I went with four options: a Pilsner, Lager, Hefeweizen and local Kölsch ale. Hopefully I pass the test!

After months of long and hard work, Eaton (a power management company) launched www.youpowerthrough.com. The Web site is one of many pieces that we have been building to create a diverse campaign speaking to end-users (clients) and resellers (sales).

The grandeur of this launch is the magnitude of knowledge gathered, learned and regurgitated into innovative and fresh collateral, all in a short few months. Trade shows table clothes, t-shirts, banner ads, print ads and emails are a few of the pieces we have launched. Its amazing to see how quickly folks here got over the learning curve and became experts on really foreign subject matter. However, we did have some help from some our office heroes, Donna and Rob, who loaned their server expertise. And in Rob’s case, his stunning good looks for a few print ads.

Our goal when creating the site was to construct a memorable and different brand experience that focuses on Eaton’s unique and witty brand personality. By creating an easy-to-navigate web experience, it allows users to power through the content. We wanted to ensure that users got what they needed to take the next step without getting lost in the details. We also included a strong call to action that will encourage users to request more information or sign-up to become a reseller.

Congrats to the Eaton Team!