Field Notes Inside an Integrated Communications Agency

unicorn

  • Capstrat culture - Sometimes it's about the unicorns

    While riding home from work last week, I received a call from my mom. She had startling news. She had (gasp) turned on a computer for the first time and (double gasp) had no idea what to do next.

    For the next two hours, I explained to her over the phone how to: open, create and populate a spreadsheet document in excel, how to save and then attach it in a new email message to send off. During this conversation I also had time to: drive to taco bell, sit in the car and eat my crunch wrap supreme, get gas, drive home, put my laundry in the dryer and paint my toenails.

    After receiving an estatic email from my mom yesterday (yes, she actually emails now!) thanking me for my patience in teaching her these basic functions we all take for granted, my brief moments of internal exasperation were completely worth it.

    It reminded me of how fortunate I am to work at a place that not only chooses to focus everyday on client work that matters but on the smaller things in life. So thanks guys, for creating a culture where it's common to throw foam darts at/with coworkers (depending on the situation) and to find a unicorn stuffed animal on your desk for no good reason.